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Home > Services > Search Engine Optimization

Search Engine Optimization

Introduction

Common sense dictates that in order for a company to succeed, it needs proper exposure. If people don't know about your company's products and services, they won't be able to take advantage of them.

Consider this point in the face of certain facts and figures regarding Web users:

  • Internet usage is continually growing, both in the US and worldwide.
  • Over eighty-five percent (85%) of Internet users use search engines to find new products or services on the Web. In fact, it's usually the first tool that new Internet users learn when navigating the Web.
  • Whether they're using the top search engines and directories (such as Google, Yahoo!, MSN, and AOL) or lesser-known listings, users tend to click on the top three links in search results; furthermore, they are unlikely to look at results not listed on the first page.
  • If a website site is properly promoted online, the result will be more than just increased traffic-- it will be better traffic.
  • Search Engine Optimization (SEO) is the practice of targeting keywords and phrases specific to your firm's services in efforts to achieve higher rankings in search engines (such as Google, MSN, Lycos, and AOL). The objective of this marketing technique is for search engines to "find" your website based on these highly targeted keywords, and producing high rankings for these search terms.

    • Campaign Highlights

    • ETHICAL. An honest and ethical approach to SEO, without shortcuts that can get your website blacklisted.
    • TRANSPARENT. A very transparent process, in which the client receives reporting and sees how SEO results improve website traffic.
    • SUPPORTIVE. A hands-on support and ongoing customer education.
    • FACTUAL. Measuring results by a well customer-defined numerical goals, such as website traffic growth, leads increase, sales growth, etc.
    • CREATIVE. Finding and designing innovative and unique ways to market clients individually.

    Campaign Details

    3210 Consulting's 12-month SEO plan includes upfront work as well as 25 hours of ongoing maintenance, monitoring, and continued optimization work per month. The plan consists of optimizing web page code, linking with other websites, submission to relevant websites, portals and directories, and ongoing re-evaluation of site ranking.

    Each search engine optimization campaign that 3210 Consulting conducts is custom designed to address the specific goals and objectives of the given client. Below are the steps involved in 3210 Consulting's custom search engine optimization campaign:

    • 1. Determine goals and objectives of the campaign. For example:
      • Attain higher rankings for specific key phrases
      • Generate qualified sales leads
      • Establish online brand recognition
    • 2. Develop custom strategy for accomplishing objectives. For example:
      • Rank for only several very competitive key phrases
      • Rank for many niche key phrases
    • 3. Conduct Market Research
      • Read and review blogs, relevant news, industry websites, articles, etc.
    • 4. Perform Comprehensive Competitive Analysis
      • Study key competitor websites outlined by client as well as those identified on major search engines: Google, Yahoo!, MSN
      • Review key phrases in source code of competitor websites
      • Review inbound links on competitor websites
    • 5. Conduct Keyword Research
      • Determine list of key phrases
      • Review existing website content to determine most appropriate key phrases
      • Analyze competitor source code
      • Refine list of key phrases with keyword research tools such as WordTracker (www.wordtracker.com)
    • 6. Benchmark existing visibility of the four websites on major search engines
      • Evaluate where the existing sites currently rank for targeted key phrases
      • Measure number of inbound links pointing to each of the four websites
    • 7. Page Optimization
      • Write and implement meta tags, title tags, description tags, alt tags, and a href tags
      • Customize tags per page based on visible content on that page
      • Review and edit internal linking structure as necessary
    • 8. Edit Copy
      • Ensure that website copy is benefit-driven with repeated calls to action
      • Include key phrases in anchor text within internal site links
    • 9. Add new SEO friendly pages
      • Keyword-rich content pages such as:
        • Glossary of terms
        • Frequently asked questions
        • Site Map : HTML version and XML version for Google
    • 10. Link Popularity Development
      • Develop links with relevant, non-competitive firms and companies: 25 links minimum per month
      • Correspond with site administrators to request inbound links
    • 11. Search Engine Submission
      • Submit site manually for inclusion in major search engines: Google, Yahoo!, MSN, AltaVista, etc.
      • Ongoing submission to smaller niche website directories and relevant websites
    • 12. Ongoing Maintenance
      • Reporting
        • Generate search engine ranking reports
        • Generate inbound links reports
        • Review website traffic stats: unique visitors, top referring URLs, etc.
        • Determine website sales conversion rate
        • Provide monthly report to client
      • Adjust website, key phrases, and overall marketing strategy as needed based on traffic patterns and stated client objectives