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Glossary of Terms

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Website: A website collection of pages of text, images, and other files (such as audio or video clips) that make up a company or organization's presence online. This is not to be confused with a web page, which is one single page within the collection of pages that make up a website.

Website Address: A website's address is its location on the World Wide Web.

Website Hosting Provider: Website Hosting Providers provide your company or organization with server space to house your website on the Internet. Hosting providers monitor your website and make sure it is "up" and accessible to the general Internet public.

Website Navigation: Refers to a site's internal organization. Specifically, it is the avenues or paths a suer can take to browse through a website.

Website Statistics Reports: These reports allow you to monitor traffic to your website; they provide invaluable marketing and demographic information about your website users. Website statistics reports include information such as:

  • Domain name from which your visitors are coming
  • Length of time visitors spend on each page
  • Pages visited most frequently
  • Number of unique visitors over a specified period of time
  • Number of repeat visitors over a specificed period of time
  • Pages users exit from most frequently
  • Key phrases visitors typed into search engine to find your site

Website Storage: Amount of space or storage that a website hosting provider allocates to any given website.