ICF International
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Glossary of Terms

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Search Engine: Search Engines are software programs that "crawl" the Web in an effort to index and organize the billions of websites on the Web.

Search Engine Optimization: Online marketing technique that targets keywords and phrases related to a website, and aims to rank that site high in the search engines when a user searches on those keywords and phrases.

Shared Hosting: Shared hosting refers to a web hosting environment where many websites reside on one server connected to the Internet. Each site "sits" on its own partition, or section of the server to keep it separate from other sites.

Shopping Cart: This is a term used in relation to e-commerce. Technically, it's the designated place within an e-commerce website that lists the items you have selected to purchase.

Static Website: A website that does not provide any interacticity between it and its users. The text and the images on any given page of the site are "hard-coded" and will not change from visitor to visitor. It is a common misconception that static websites are somehow unsophisticated, or not up-to-date, technologically. That is not true; some of the most sophisticated sites on the Web are static. Whether your site is static or dynamic entirely depends on your business objectives online. A static or "brochureware" website, as they are often called, might fit your goals online, and therefore is the best solution for your business.