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Glossary of Terms

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Pay-Per-Click Advertising: Online advertising payment model in which a business is charged everytime a user clicks through to its website from an online advertisment for that company.

Personalized Email Addresses: Email address that contains the name of your company (or organization or firm, etc). Example: bob@acme.com

Programming: Programming Refers to the different languages used to translate business logic into instructions that computers can understand. Take for example a travel website that shows you all of the flights between Washington, DC and Chicago, Illinois this afternoon between 2 pm and 4 pm. A programming language is used to translate a user's request and return results based on his or her request. Programming languages include Java, JSP ASP, Cold Fusion, C++, and Cobalt.