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Lost in translation: How to Avoid the Disconnect between Marketing Plan and Website Development
If your site's message isn't clear, then it won't achieve its most important goal: convincing users to buy your product or service. Where is the disconnect between marketing message and website execution? And what can you do to ensure that this disconnect doesn’t occur with your site?
Read the full article
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Types of Website Maintenance
From static content changes, to database support to maintenance for high level applications, there is a website maintenance plans, for every type of website.
Website Maintenance  Website Maintenance
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Why Do You Need Website Maintenance?
Studies show that top quality content is the single most important reason why users return to your site. If you don't invest time in updating your site's content, then what reason does a user have to return? Read more about what you should consider when looking into website maintenance for your company website.
Website Maintenance Website Maintenance
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Incorporating a Website into your Marketing Strategy: Getting your Solo Practice or Small Firm Online
Article written for the DC Bar Association on the basics of how law firms can market themselves online. The article looks at the different types of law firms websites, how to select the type of site best suited to your firm, and how to "get the word out" about your law firm website to attract new clients.
Law Firm Websites Law Firm Websites
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SCORE presentation on Websites for Small Business
Presentation given at the Washington, DC SCORE Workshop Designing Your Website to Make Big Profits. The presentation guides small business owners through the different options for establishing or redesigning a professional and effective small business website. Other related issues discussed include definition of terms, hoting, e-commerce, and typical costs associated with establishing and maintaining a successful online presences.
Please contact us for a full copy of this presentation.
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Search Engine Marketing: a Concise Guide
A brief overview of Search Engine Marketing, emphasizing the two primary components of this online marketing technique: content development and link popularity.
Search Engine Marketing Search Engine Marketing
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DC Bar Presentation
Presentation to DC BAR Association. Discussion and demonstration of ways by which solo practitioners and small firms can develop websites that will attract clients and give useful information to prospective clients.
DC Bar Presentation on Law Firm Websites
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SEO Whitepaper
An overview of Search Engine Optimization and a discussion of its two primary components: link development and content development.
White Paper on Search Engine Marketing White Paper on Search Engine Marketing
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